Despite the pandemic keeping many homebound for a prolonged period, plastic surgery grew to new heights from 2020-2021, with 70% of surgeons reporting an uptick in bookings. Driven predominantly by millennials and Gen Z—with an unapologetic approach to such procedures compared to their parent generations—the rise of remote work and frequent use of video calls led several individuals to become more aware of their appearance on camera, driving the desire to improve the look of even the smallest perceived flaws. Further fueling growth, the flexibility of time spent at home allowed for more discreet recovery, which influenced many to undergo treatments they may have previously postponed. Combined with the increase in disposable income spending from reduced travel and leisure, the demand for aesthetic enhancements soared during the pandemic and is yet to slow almost five years later.“While the explosive growth seen during the pandemic may have stabilized, the demand for aesthetic procedures remains comparatively robust when set against pre-Covid data,” reads the Global Survey on Aesthetic/Cosmetic Procedures 2023 Report from the International Society of Aesthetic Plastic Surgery (ISAPS). As stated by ISAPS, there has been a 41.3% rise in aesthetic procedures performed worldwide in the past four years, contributing to the medical aesthetics market size of $16.14 million in 2023, which is expected to reach $17.5 million by the end of 2024, continuing to grow at pace to an estimated value of $36.16 million by 2033.